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A Changing Facebook – New Ads and Insights

As we’ve all seen, Facebook has recently made many changes to the layout of the homepage and introduced the new Facebook Timeline for profile pages. But these are not the only changes in the works....

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Offline Data Targeting “Partner Categories” Now Available on Facebook

Last week Facebook announced a new form of targeting options called “partner categories.” The use of “partner categories” allows an advertiser to target audiences based on offline data collected from...

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